Routine-loving, chaos-wrangling,
business-owning, home-ed mum of 3
— not working out at 4am
You know you don’t have to wait til everything is checked off before you rest.
You’re fully sold on anti-hustle.
But how do you actually make this work?
Because right now it feels more chaos than calm.
You’ve tried all the systems. The planners, the colour-coded calendars, the 5am productivity hacks that promise to change your life (spoiler: they didn’t). You know what matters, your work, your family, your sanity, but weaving it all together in a way that doesn’t constantly leave you last? That part still feels… muddy.
I get it. I’m Amanda, brand strategist turned rhythm-maker, and I created Unmuddled for people like you. People who want to show up for their life and business without burning out or dropping every ball in the name of balance.
The ones who are sick of productivity advice from people (ahem, often men) who don’t have any parenting responsibilities or split the load fairly with their partners.
I don’t believe in rigid routines or perfect days. I believe in structure that flexes, rhythms that hold you, and systems that actually stick, even when your day goes sideways.
Unmuddled is where we stop chasing some mythical “sorted” life and start building one that actually works.
I’ve always been drawn to beautiful design… and always wanted to be a mum too!
Whether I was 6-year-old and designing a make-believe mouse house, designing wedding stationery from my kitchen table or designing . My first business was a stationery company I built during nap times and sold a few years later. After that, I ran a branding studio, creating thoughtful design and strategy for small business owners who wanted their work to feel like home.
But now, my focus has shifted.
The conversations I was having were less about colour palettes and more about how to stay focused when life feels full. How to build a business that fits around real constraints. How to make space for what matters and still get the work done.
As life changed — with three kids, a move abroad, and a decision to home educate — my business changed too.
Unmuddled is the result. A rhythm-first approach to organising life and business that grew from everything I’d learned, tested, and lived through. It’s a place for people who want less pressure, more clarity, and systems that actually stick.
Don’t do more. Do what matters. Do it differently.
Things I know for sure
There’s plenty I’m not sure about, that I could be persuaded about, but these things I know for certain.
☻ 4 am wake-ups aren’t essential to a smooth day.
Structure, rhythm and focus can exist without early alarms and hustle mode. You get to build your days in a way that works for your real energy and real life.
☻ Life & business should support each other — not compete.
It’s not either or, it’s BOTH. You don’t have to compromise, you can have as good and makes an impact. But without the right words, your visual branding means nothing.
☻ You’re allowed to want joy, rest and results.
You’re not here to just survive the day. You’re here to live it, build what matters, and actually enjoy the life and business you’re working so hard to create.
☻ Shame is not a tool for real growth.
Shaming ourselves doesn’t make us try harder, it makes us freeze. Moving through it is essential to making progress.
It doesn’t make us more organised, more patient, more productive, or more present. It just makes us feel stuck and small.
☻ People matter more than profit.
More than systems, borders, or plans. Every life holds equal value, and that truth should guide how we live, work, and care for each other.
If you’re tired or overwhelmed, it’s not because you’re failing. It’s because the systems are. You were never the problem
☻ There’s no one right way to do this.
There’s no perfect schedule, no universal formula.
No perfect planner.
You get to decide what matters most and how you want to shape your life and work around it.
